CocoaT roaster?
Posted in:
Opinion
Holly:
While you can do commercial production in a small machine (e.g., the CocoaTown ECGC12) you don't have a hope of being profitable using machines that size unless you live in a country where the average hourly wage is around $1.00. So, I am going to assume that the 65L Grindeur or similar capacity machine is the one you're working with (you don't say).
Given that the 65L machine requires at least 20kg of nib, working on a 1 to 2 pound batch roast capacity makes no sense as it would take forever to roast the required amount. While individual roasts might be inconsistent, you'd be blending them together so that would even out. However, from experience with someone who went from a Behmor to a larger roaster (actually, a 250kg Barth Scirocco) there's a qualitatively different roast that you get from the larger machine. I think that has to do a lot with thermal mass, how quickly the Scirocco gets back to temperature (which is called recovery time), and the fact that the Scirocco does a much better job of agitating the beans during the roast.
A 10lb machine is closer. You might get 75% yield (~7.5 lb nib for every 10 lb of bean - this counts water loss during roasting as well as fractions winnowed out) so you'd need about 6 roasts for each batch in the 65L Grindeur.
As Brad correctly states, you have to properly account for the value of your time in figuring out production costs. While you might save $1000 on equipment, if it increases the amount of time per batch beyond a certain point, you actually end up losing money (i.e., not paying yourself anything for your labor).
Whenever you're looking at the tradeoff in the initial price of equipment you must also take a look at how trading down in capacity might increase the amount of time (and other costs) associated with the decision. And you should probably pay yourself at least minimum wage. Or, if not, you should know what paying yourself a decent hourly wage means to the actual cost of production, which will let you know what price you should be selling your product for. If you don't properly calculate all of the costs and underprice your product, then you don't have a business.
The concept is called total cost of ownership (or operation). While you might start out with one 65L Grindeur, each new one is not only going to cost at least $5,000 there is cost of hooking it up, the cost of electricity to run it, the cost of electricity for the increased load on the HVAC system and the cost of ground rent. Make sure to have line items for all of these in your cost of doing business spreadsheet.
Another thing to consider is what you're going to do to scale up. If you move from needing one Grindeur to 2, what does that do to the amount of time needed for roasting, winnowing, etc.? It may be that one 10lb roaster won't be able to meet the demand.
Here's the point - there is no perfectly balanced system at this scale. For some stage of production you're going to have machines that are too small and/or too large for other machines in the production line. The question is: where do you start oversize/undersize to begin with, knowing that, if you become successful, that you're going to have to upgrade and/or buy another unit of something.
Where you feel comfortable about making the tradeoff is something you have to decide. But, no matter which way you go, make sure you do a price/total cost of operation analysis - and make sure to include a fair value for your labor.
:: Clay
Hi Brad,
Thanks for your reply. I've read a couple of reviews favoring roasters over convection ovens, and was considering buying a roaster to optimize the flavor of the beans. However, as I already have use of a convection oven, I'm going to try that before making a (possibly unnecessary) purchase.
Thanks!
Holly